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Films like the time-warped 'Ishkq in Paris' or Sajid Khan's 'Himmatwala' were expected to be duds. They shouldn't be exactly dubbed as failures since they lived up to their promise fabulously. Same is true for 'Grand Masti' that staggered into cinema halls somehow, riding on the backs of the now-defunct actors Vivek and Aftaab. On a personal note, it's mournful that my namesake, who has had a pretty decent run in the industry, was a part of that salacious so-called film.
Films like 'Besharam' and 'Ghanchakkar' were the real disappointments since they were spearheaded by the Kapoors and Balans, and audience has some 'real' expectations from them. But the biggest dud (the epic fail) was 'Chennai Express'. Sure, it chugged its way past '3 Idiots'. But the way it was marketed, people would think that SRK was offering free pizza with cocktail. Sadly, the marketing buzz was a chimera, and he threw poop at us in the name of an entertainer. O or maybe, even a poop would taste better.
PS- Hoping that SRK-obsessed readers don't tear me to pieces. I do like him, but the quality of films he is churning these days make me cringe.